Boots, popular pharmacy chain in the UK and Ireland officially announced that Chimamanda Ngozi Adichie, writer, and feminist icon, will be the new face of their No7 beauty brand.
According to Vogue, Chimamanda’s first campaign for the range will launch on Friday, October 21, with print, online, and TV advertising where Chimamanda speaks about how she used to fear being taken less seriously because of her love of make-up, she later came to embrace it as a tool, an enhancement and as part of her own identity.
In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You”, she said of the campaign:
“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”
“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said in a statement. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me, that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”
“At No7 we believe that when women know their make-up is just right they feel great, they feel ready to show up in the world in the way they want,” said Kristof Neirynck, the vice president of skin care and global brands for Walgreens Boots Alliance. “Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty.”
We couldn’t agree more!
Source: Vogue.© Copyright 2016 Ebun Oluwole, All rights Reserved. Written For: Get your Sizzelle on!